Business Studies

Business Studies

We want our students to develop as enterprising individuals with the ability to think commercially and creatively, demonstrate business acumen, and draw on evidence to make informed business decisions and solve business problems. A sound understanding of business concepts will help students develop as effective, independent critical and reflective thinkers with enquiring minds. Using an enquiring, critical approach will empower students to make informed judgments, understand and play an active role in the business world that surrounds them.

Enterprise at Easington Academy is an immersive experience, exposing students to fundamentals such as marketing, human resources, financial management, economic impact, enterprise skills and spotting a business opportunity. Students undertaking this subject will have a flare for Business and have ideas on how to develop a product or service over time. Students will develop their knowledge of key concepts as well as local, national and international businesses and how to apply, analyse and evaluate using their literacy skills to read and deduct from given evidence, as well as developing good research and data gathering skills of their own. Students will also develop their use of equations and numeracy skills to gain a deep understanding of business finances.

As well as following the curriculum, students will be encouraged to read for pleasure, experiencing a diverse range of literature as a platform for exploring new ideas, developing critical thinking skills and learning more about the world around them.

Students enjoy business because it is varied, fast-paced and fun. Every student is inspired to believe in their potential and to aim high. We live in a corporate world and the markets operate around us constantly. Because of this, business is a universal subject. There are few, if any, careers for which an understanding of business would not be of some benefit and 1.44 million new business applications were submitted in 2021. We have devised our business curriculum with this in mind, students acquire a grounding towards knowledge, skills and understanding that they would need if embarking upon their own business journey.

During their controlled assessment students create their own social enterprise solution. They consider how it would operate; market and promote their products and services to their target audience; then pitch their business proposal to the judging panel. 

The challenge helps students to develop their business and entrepreneurial skills as well as promoting key skills such as creativity, teamwork and communication. 

Curriculum information 







LO1: Understand how to target a market.  


LO2: Understand what makes a product or service financially viable.    


LO3: Understand product development.  



LO4: Understand how to attract and retain customers.  


LO5: Understand factors for consideration when starting up a business.  


LO6 Understand different functional activities needed to support a business start-up.  


LO1: Be able to identify the customer profile for a business challenge.  


LO2: Be able to complete market research to aid decisions relating to a business challenge.  




LO3: Be able to develop a design proposal for a business challenge.     


LO4: Be able to review whether a business proposal is viable.  


LO5: Understand factors for consideration when starting up a business.  


LO1: Be able to develop a brand identity and promotional plan to target a customer profile.  


LO2: Be able to plan a pitch for a proposal.  


LO3: Be able to pitch a proposal to an audience.  


LO4: Be able to review the strengths and weaknesses of a proposal and pitch.  

I have enjoyed learning about real-life businesses and developing my own business brand.
Year 11 student
Business and Enterprise opens a lot of opportunities after GCSEs and has been one of my favourite subjects in KS4. It has been highly rewarding and enjoyable.
Year 11 student